I'M TRACEY LEE

How I Accidentally Created the Method That Moves Women Forward

I never planned to create a method. I was just talking to myself—in my car, in my bathroom, in my home office—challenging the thoughts that kept looping.
And what I noticed was… this was actually changing me.

Then I started doing it with my clients—without even realizing it. I’d hear the same thoughts come up. The same doubts. The same hesitations. And when I started writing their words down, reading them back, and breaking them apart, the shifts were undeniable.

• She caught the thought and saw it for what it was—just a thought, not the truth.
• She challenged it, so the old pattern stopped running the show.
• She changed it by taking a new action—and week after week, a new version of her stepped forward.

This wasn’t just mindset work.
This was activation.
It wasn’t about just knowing something different. It was about moving differently.

That’s how Catch, Challenge, Change was born.
Not from a workbook. From real women doing real work in real time.

It’s now the foundation of everything I teach—and the reason women inside SheLeads are building momentum in ways that finally feel aligned, clear, and true to them.

How You Start (and Actually Finish) What You’ve Been Wanting to Build

I spent 20 years coaching women in fitness, and one thing became crystal clear:
When a woman is in a focused container, fully supported, and taking intentional action—she thrives.

To this day, I still hear:
“I was in the best shape of my life when you were coaching me.”

Why?

Because they weren’t just hoping for results.
They had structure. They had accountability. They had a coach who wouldn’t let them back down.

That’s exactly why I created the 10 Weeks to Start Your Business Bootcamp.

The same principles apply to business.
You don’t need more information.
You need a clear process, real-time support, and a community that won’t let you quit on yourself.

• Simple, structured steps—so you never feel lost.
• A focused container—so you stay accountable and in motion.
• Coaching and community—so you keep showing up even when self-doubt kicks in.

Just like in fitness, when you show up for yourself in a fully supported way—everything changes.
This isn’t just about starting a business. It’s about becoming the woman who moves differently.

I Almost Walked Away—Here’s Why I Didn’t

By the end of 2023, self-doubt hit me hard.
I had built so much—but I still found myself questioning everything.

Am I really meant for this?
Is this even working?
What if I’m not enough?

For a moment, walking away felt easier than facing all the uncertainty.

But here’s what I’ve learned:
Your power isn’t in avoiding the hard moments. It’s in how you respond to them.

This is why I do the work I do—
Because I know what it feels like to be stuck in the swirl of hesitation.

And I also know:

We always have the power to choose differently.

✔ I chose to rise.
✔ I chose to lean into support instead of retreating into doubt.
✔ I chose to move—even before I felt ready.

And now?
I show women how to do the same.
Because the moment you stop waiting and choose yourself—everything begins to shift.

No More Overthinking—Let’s Build This Together

If you’re here, you already know you’re meant for more.
You feel the pull.
You know you’re capable.
You just need the right support, structure, and action to move.

That’s exactly what I do—and exactly why I created SheLeads.
It’s your on-the-go business and mindset community built for women like you—
women who are done waiting, ready to start, and know they don’t want to do it alone.

Whether you’re starting with the SheLeads Membership, stepping into the 10 Weeks to Start Your Business Bootcamp,
or going all in with private mentorship—
this is where we shift. Together.

The only thing standing between you and the life you want is how you respond to the moments that test you.
Hesitation is a choice. So is action.
Mindset First. Strategy Second. Action Always.